Buying property via Tesco
Buying property via Tesco
It's a typical friday afternoon after work. Quickly running into Tesco to buy bread and milk. Oh, and to sign legal documentation for my new property purchase.. huh??
That's right.. it seems high street brands including Tesco, Co op and others will soon be joining the legal services market.. something that is branded "Tesco Law" as pointed out here.
The sheer power of supermarkets which is very much linked with their customer profiling technology (example: Tesco Club Card) and customer base presents the opportunity to profit more from most house holds in area industries/services/markets. Even more so, these brands are known and trusted by consumers which gives companies like supermarkets a competitive advantage over high street solicitors.
It seems that these companies prosper in times of recession, and even more so in times of boom. The companies' foundations lie on food.. and everyone has to eat! Even in recessions, households will spend less on luxury goods/services, but will continue to spend their money on food. In times like we are in now; food, petrol and clothing prices keeps rising and even so, consumer numbers are profits are increasing. Is this the perfect business model?
The question we need to ask ourselves is this.. whilst we may or may not trust these brands, do we believe they provide the same quality of service that a high street solicitor firm may provide who only specialise in conveyancing ..
It's a typical friday afternoon after work. Quickly running into Tesco to buy bread and milk. Oh, and to sign legal documentation for my new property purchase.. huh??
That's right.. it seems high street brands including Tesco, Co op and others will soon be joining the legal services market.. something that is branded "Tesco Law" as pointed out here.
The sheer power of supermarkets which is very much linked with their customer profiling technology (example: Tesco Club Card) and customer base presents the opportunity to profit more from most house holds in area industries/services/markets. Even more so, these brands are known and trusted by consumers which gives companies like supermarkets a competitive advantage over high street solicitors.
It seems that these companies prosper in times of recession, and even more so in times of boom. The companies' foundations lie on food.. and everyone has to eat! Even in recessions, households will spend less on luxury goods/services, but will continue to spend their money on food. In times like we are in now; food, petrol and clothing prices keeps rising and even so, consumer numbers are profits are increasing. Is this the perfect business model?
The question we need to ask ourselves is this.. whilst we may or may not trust these brands, do we believe they provide the same quality of service that a high street solicitor firm may provide who only specialise in conveyancing ..
posted by Ben Jooste at 10:25 pm
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